![]() ![]() ![]() Staley, who joined Grand Design in February 2013 to oversee the creation, launch and maturation of the company’s first mid-profile fifth wheel, knows this veritable dogfight among the top OEMs will likely continue as long as RVs are built.įor the record, Reflection held onto the top spot in the April Stat Surveys report, topping Montana by about 1 percentage point in market share. It’s a scorecard for the industry but it’s more important for us to have a product the customers are commenting on and requesting. “Now, we’re the ones with the target on our back,” Staley quickly reminded his staff. He says the response from staff was along the lines of, “Really? OK! Great!” “I made a point to congratulate my purchasing team, pro- duction team and sales team,” says Reflection General Manager Micah Staley, who also took an overall low-key approach to the accomplishment. It keeps our design teams sharp and avoids complacency.” Paranoia can actually be an effective motivator. “It never hurts to be concerned about who could be coming up behind you. Noting the competitive nature of the RV industry, he adds that he wants his staff to remain vigilant. While Grand Design’s rise has been stellar, Clark says he has not made a big deal of the growth – and doesn’t intend to moving forward. “We feel honored and, frankly, awestruck that our customers have supported us the way they have.” What really makes this achievement rare is, we have reached our present fifth wheel market share with just three brands,” President and CEO Don Clark says. “It’s pretty humbling to see our company achieve the strong market share growth. Grand Design’s other two fifth wheel brands, Solitude and Momentum, also rank in Stat Surveys’ Top 10: Solitude was No. In that same vein, all fifth wheel registrations were down 8.8 percent through April, even while Grand Design’s sales were up 1.8 percent, according to Stat Surveys. Grand Design’s overall fifth wheel market share stood at nearly 14 percent at the end of 2018 and was at 15.8 percent by April, according to Stat Surveys. To go from nowhere to the Top 5 in just five years is remarkable, especially in light of the herky-jerky, teeter-totter world of fifth wheels (see Figure 1). 1 spot in the March tally, dethroning Keystone RV’s Montana, which had held the top spot for two decades. ![]() The climax to this steady effort occurred this past spring when Reflection captured the No. 2 spot by 2018, surpassing the Keystone RV Cougar, the longtime runner-up. The August 2019 issue of RV PRO can be read here.īecause Grand Design lumped its fifth wheel brands together for reporting purposes in the early going, Reflection didn’t appear independently in Stat Surveys’ rankings until 2015, when it debuted in the Top 5. The new brand’s interior living space, residential eye appeal and unique layouts quickly raised expectations in the marketplace. Introduced on the heels of the company’s extremely successful Solitude extended stay fifth wheel, Reflection enabled Grand Design’s dealers to expand their reach into the high-volume, smaller fifth wheel market. Since its inception in the summer of 2013, Grand RV’s easy-to-tow, luxury Reflection fifth wheel brand has methodically climbed market data firm Statistical Surveys’ leaderboard. ![]()
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